B2B · Luxury interior finishes
Craftaforms
An editorial showcase for premium materials
Crossed 1 million in revenue, with enquiries from 50 countries
Reported by the client
Scope of work
- Brand site
- Editorial design
- Catalog UX
- Trade accounts
- Specifier funnel
- Gallery product pages
The live Craftaforms homepage. Editorial photography leads, specification detail supports.
The brief
Craftaforms is a luxury interior finishes brand with presence in Toronto and Dubai, selling to designers and specifiers who judge a supplier by its presentation. We designed an editorial showcase to match: gallery driven product pages, a trade account funnel built for specifiers, and a catalog architecture designers actually use. A materials brand that now looks as premium online as it does in person.
What we built
Gallery driven product pages
Materials sell on surface, texture and light. Standard ecommerce product templates flatten all three. We built pages that lead with large editorial photography and treat specification detail as the supporting layer rather than the headline.
A trade account funnel built for specifiers
A specifier is not a shopper. They arrive with a project, a budget band and a deadline. The funnel captures that context up front and routes it to the team with enough detail to respond properly on the first reply.
Catalog architecture designers actually use
Organised the way a designer searches, by finish, by application and by material family, so someone specifying a project can move from an idea to a shortlist without asking anyone.
Built for two markets
Toronto and Dubai are different buyers with different expectations. The structure carries both without splitting the brand into two sites.
In their words
The best of the best. Enquiries from more than 50 countries, great structuring of the website, and we crossed 1 million in sales. We are already returning to LitBooked for another project. Gem of a company.
Free · No strings · 48 hour delivery
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